The way we did it makes it more useful for the whole community, and helps ideas spread through twitter. It lowers the friction to retweet. Also, most users are

The way we did it makes it more useful for the whole community, and helps ideas spread through twitter. It lowers the friction to retweet. Also, most users are not likely to go to a twitterpedia site, pleaseRT.me is viral by definition, and gets the idea right in their face.