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What you call onfline, agencies call Integrated. Typical advertising is divided into Above the Line, Below the Line and Through the Line and are typically conce
by pan69 14y ago
What you call onfline, agencies call Integrated. Typical advertising is divided into Above the Line, Below the Line and Through the Line and are typically concerned with offline (print, outdoor, television, etc). In the industry you refer to online advertising as Digital.
- orangethirty 14y agoYes, good input. Its always good to have other knowledgeable people come in and explain industry terms.