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I've heard of people doing mobile banner ad campaigns (like iAd or whatever), only changing the icon between ads, and comparing click-through rates.
by MaxGabriel 14y ago
I've heard of people doing mobile banner ad campaigns (like iAd or whatever), only changing the icon between ads, and comparing click-through rates.
- thenomad 14y agoThat sounds like an excellent approach that should work well - similar to how Tim Ferriss named "Four Hour Work Week". (Not a games guy here, but I am an ad/marketing guy in one of my hats) Do run your ads to statistical significance, though!