If the likes of Flipboard find a way to bring offline advertisings margins and reach to online advertisers, then maybe. But the reach of events like the upcomi

If the likes of Flipboard find a way to bring offline advertisings margins and reach to online advertisers, then maybe. But the reach of events like the upcoming Superbowl just have no parallel of hysteria and trust in the online world. We, as humans, are wired to respond to the offline world more than online. That's why tweaks like button placements and colours and users leaving sites that take a micro-second too long to load are such relevant factors online. Maybe we'll, as a populace, become more comfortable online... but online is noisy and serial. The offline world can be manipulated by our minds to focus or operate in parallel with greater ease.