4 ms·

You're going after the wrong target market. Sudoku apps are for middle aged women (Yes, I generalize, but it's pretty much the only game my mother plays on her

You're going after the wrong target market. Sudoku apps are for middle aged women (Yes, I generalize, but it's pretty much the only game my mother plays on her Android phone). Stop targeting your ads at Android related users (Android forums, games review sites). Go find a place where the people who will actually play your game hang out and then advertise there. Mothers group forums, parenting forums, business traveler hangouts, school teachers - whatever.

Lewisham 14y ago
Yes, it is worth reading this about how Tiger Style got their target market wrong: http://www.edge-online.com/features/success-on-greenlight-isnt-just-about-your-pitch-its-a-matter-of-appealing-to-the-right-gaming-culture/ http://www.edge-online.com/features/success-on-greenlight-is...
- r0s 14y ago
  That's interesting, they ultimately passed. I'd like to read their reaction.
- gumbo 14y ago
  Thanks for the sharing.
starik36 14y ago
This is a great point. We (developers) always think in terms of the box we locked ourselves into. Advice similar to yours helped me rethink my marketing message once upon a time and the results were pretty darn good.
thenomad 14y ago
It's worth noting that many RTB advertising platforms will allow you to target Android users specifically, too. I believe SiteScout does this.