3 ms·

They're all aesthetically pleasing, but it'd be nice to see the highest-converting and find out what makes them successful. Some landing pages look like shit b

They're all aesthetically pleasing, but it'd be nice to see the highest-converting and find out what makes them successful. Some landing pages look like shit but convert like the Spanish Inquisition, so I'd rather base my inspiration on those than a pretty but poor-performing landing page.

pmtarantino 14y ago
Hi Joss. Could you provide some examples about these last landing page with good convertion? I am really interested to see them :D
- twog 14y ago
  Im not taking a shot at patio11 here, because he clearly is a standout member on HN & knows what he is doing, but http://www.bingocardcreator.com/ http://www.bingocardcreator.com/ is a good example. It doesnt follow any of the "design trends" you would see on dribbble or have the modern look that the sites on land-book do, but I would guess it converts much higher than most of these sites.
  - OmegaHN 14y ago
    To me personally (I don't keep up with professional design trends), that is an amazingly well designed page. I click on it and I immediately know what the website is used for. All of the well-designed websites are too low on content; I have to search for what the website is about, and if I didn't already know what the products were I would be immediately turned off. For instance, on the Spotify website, I am told two things: it is called Spotify and it has something to do with music. "Music for every moment" doesn't tell me much about the functionality of the product and really doesn't sell me on it. Lapka is even worse by not telling me a single thing on the actual page.
- kendallar 14y ago
  https://www.quibids.com/en/landing/ https://www.quibids.com/en/landing/ Is a horrible looking landing page, but every single pixel has been A/B tested and it has a great conversion rate. Especially considering the lifeblood of the site is through marketing (as user retention is extremely difficult), an excellent landing page is essential.
  - dizzystar 14y ago
    I moved off that page after half a second. Why? Because its invasive. I had my volume off on my computer because I need silence at this very moment, yet these bastards turn my local computer's volume up. I mute again and the volume turns on again. This is the most blatantly disrespectful practice I have ever been exposed to from an "honest" site. Two things I can't stand: Music. I tend to have my own music in the background. If I really need to listen to the website, I will turn on the volume myself. My Desktop is MY DESKTOP. I did not give this website permission to turn on the volume on MY DESKTOP! I don't care how honest your company is, this makes you look like a virus, and if you aren't pushing viruses, I can't think of a more clear and blatant disrespect to the users than this. Did they ever think that someone has a sleeping person / baby nearby? Maybe the person is at a library. Regardless if the person has any good reason, DON'T TURN ON MY DESKTOP VOLUME.
    - Tloewald 14y ago
      And the site looks like a giant scam too — the supposed live auctions are rotating animations, and the bid buttons turn into register buttons when clicked. I know plenty of scam sites have great tricks to increase conversions but that's not where i'd look for inspiration if i were trying to create a landing page for a real and legitimate business.
    - WillyF 14y ago
      It's a penny auction site. I'm not sure I'd call it "honest." You are very likely not their target market. I don't have any inside information, but I'll bet that these tactics work really well on the type of people who are likely to sign up for a penny auction.
      - dizzystar 14y ago
        Clearly I'm not the target market because I moved off the site so fast that I didn't even see what it was. My attention was on my computer's volume button and the back arrow on my browser.
    - Jack000 14y ago
orangethirty 14y ago
Agreed. Some of my best converting work is considered ugly. Though money in the bank looks better than color in thy pixels. As always, test, test, test!
NickEubanks 14y ago
Couldn't agree more with the sentiment here. It always blows my mind when I come across what appears to be a terribly designed (and outdated) squeeze page that still goes gangbusters on conversions and avg rev per sale

pmtarantino 14y ago

Hi Joss. Could you provide some examples about these last landing page with good convertion? I am really interested to see them :D

twog 14y ago
Im not taking a shot at patio11 here, because he clearly is a standout member on HN & knows what he is doing, but http://www.bingocardcreator.com/ http://www.bingocardcreator.com/ is a good example. It doesnt follow any of the "design trends" you would see on dribbble or have the modern look that the sites on land-book do, but I would guess it converts much higher than most of these sites.
- OmegaHN 14y ago
  To me personally (I don't keep up with professional design trends), that is an amazingly well designed page. I click on it and I immediately know what the website is used for. All of the well-designed websites are too low on content; I have to search for what the website is about, and if I didn't already know what the products were I would be immediately turned off. For instance, on the Spotify website, I am told two things: it is called Spotify and it has something to do with music. "Music for every moment" doesn't tell me much about the functionality of the product and really doesn't sell me on it. Lapka is even worse by not telling me a single thing on the actual page.
kendallar 14y ago
https://www.quibids.com/en/landing/ https://www.quibids.com/en/landing/ Is a horrible looking landing page, but every single pixel has been A/B tested and it has a great conversion rate. Especially considering the lifeblood of the site is through marketing (as user retention is extremely difficult), an excellent landing page is essential.
- dizzystar 14y ago
  I moved off that page after half a second. Why? Because its invasive. I had my volume off on my computer because I need silence at this very moment, yet these bastards turn my local computer's volume up. I mute again and the volume turns on again. This is the most blatantly disrespectful practice I have ever been exposed to from an "honest" site. Two things I can't stand: Music. I tend to have my own music in the background. If I really need to listen to the website, I will turn on the volume myself. My Desktop is MY DESKTOP. I did not give this website permission to turn on the volume on MY DESKTOP! I don't care how honest your company is, this makes you look like a virus, and if you aren't pushing viruses, I can't think of a more clear and blatant disrespect to the users than this. Did they ever think that someone has a sleeping person / baby nearby? Maybe the person is at a library. Regardless if the person has any good reason, DON'T TURN ON MY DESKTOP VOLUME.
  - Tloewald 14y ago
    And the site looks like a giant scam too — the supposed live auctions are rotating animations, and the bid buttons turn into register buttons when clicked. I know plenty of scam sites have great tricks to increase conversions but that's not where i'd look for inspiration if i were trying to create a landing page for a real and legitimate business.
  - WillyF 14y ago
    It's a penny auction site. I'm not sure I'd call it "honest." You are very likely not their target market. I don't have any inside information, but I'll bet that these tactics work really well on the type of people who are likely to sign up for a penny auction.
    - dizzystar 14y ago
      Clearly I'm not the target market because I moved off the site so fast that I didn't even see what it was. My attention was on my computer's volume button and the back arrow on my browser.
  - Jack000 14y ago

orangethirty 14y ago

Agreed. Some of my best converting work is considered ugly. Though money in the bank looks better than color in thy pixels. As always, test, test, test!

NickEubanks 14y ago

Couldn't agree more with the sentiment here. It always blows my mind when I come across what appears to be a terribly designed (and outdated) squeeze page that still goes gangbusters on conversions and avg rev per sale