"Be really clear about what your value proposition is for your customer" - This is the key learning I've had from the feedback so far. And just to clarify - th

"Be really clear about what your value proposition is for your customer" - This is the key learning I've had from the feedback so far. And just to clarify - the monetisation plan doesn't involve connecting people with travel guides. Maybe it should? Our pre-launch survey gave us some great feedback about 'we want local insight', and there was also some strong feeling about 'give us an experience, not a guided tour'. So monetisation will (in current plans) involve advertising, possibly embedded into the daily experience (cafes, destinations, maybe even guides) - although we have yet to determine how we do that openly and without including any awful places.