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I had a look on the first page and had no idea what I get as a customer other than an email a day about a place. I looked further and it looks like youre monet
by djt 14y ago
I had a look on the first page and had no idea what I get as a customer other than an email a day about a place.
I looked further and it looks like youre monetising by hooking people up with travel guides?
Be really clear about what your value proposition is for your customer, why would they sign up now?
- JacobAldridge 14y ago"Be really clear about what your value proposition is for your customer" - This is the key learning I've had from the feedback so far. And just to clarify - the monetisation plan doesn't involve connecting people with travel guides. Maybe it should? Our pre-launch survey gave us some great feedback about 'we want local insight', and there was also some strong feeling about 'give us an experience, not a guided tour'. So monetisation will (in current plans) involve advertising, possibly embedded into the daily experience (cafes, destinations, maybe even guides) - although we have yet to determine how we do that openly and without including any awful places.
- djt 14y agoAlso be careful of what people #tell# you they want and what they actually want (ie pull a credit card out). Try and figure out how to align the needs of the advertisers and your customers and it will make things easier.