Top 2 reasons: 1. in-app purchase for subscription with users that already have a card on file 2. better control of content and performance I don't think the

Top 2 reasons: 1. in-app purchase for subscription with users that already have a card on file 2. better control of content and performance I don't think they did particularly well with (2). "Our Choice" by http://pushpoppress.com/ourchoice/ http://pushpoppress.com/ourchoice/ and Alice in Wonderland (http://www.youtube.com/watch?v=gew68Qj5kxw http://www.youtube.com/watch?v=gew68Qj5kxw) is much closer.