Good points. With number 3, if you just ask your friends, there's no chance for advertisers to get involved in that transaction. Facebook is a business where t

Good points. With number 3, if you just ask your friends, there's no chance for advertisers to get involved in that transaction. Facebook is a business where the things you express to friends and family are the currency with which you pay for the service. "Free and always will be" is a lie when factoring in your personal views, information, recommendations, and content are the currency used. You can always leave FB, but you'll be losing connections you depend on for emotional and social reasons. Facebook knows this, that's why they have you by the balls. As an outsider, I'm seeing a new wave of business-reliance on FB which will mean the FB logo spreading to every shop, ad, website etc. From the local bakery to bike shop, "Find us on Facebook" posters clumsily displayed in big fat graphics. More than ever, I'm not interested in joining. This new business-reliance will alienate those who joined to connect with people. Future generations hopefully won't tolerate such a blatant sellout of personal connections, a stupid hi-jacking of the word "like" - which once belonged to people who liked things. Marketing and search engines don't belong as an invisible force underlying your communications with close friends or family. That is so wrong it's poisonous. Zuckerberg said it best: "dumb f--ks".