Selling a file or piece of plastic is dead. A one to many broadcast model is dead. Embrace piracy of content. Creating a different value add for the consumer th

Selling a file or piece of plastic is dead. A one to many broadcast model is dead. Embrace piracy of content. Creating a different value add for the consumer that enhances the user experience while concurrently building community will create a loyal following (which equals higher ad rev). Quality of content is not really the issue. It's all about the story you are telling(LonelyGirl15). Ask Speilberg, Lucas or Scorcese...they will tell you the same thing. Ultimately it is about content that is relevant to the affinity group that supports it. The toolset or technology that supports it will become secondary over time.