Or politics, advertising/marketing, making new friends, being popular in school etc. It's one of those terms that really doesn't add to the lexicon, rather it v

Or politics, advertising/marketing, making new friends, being popular in school etc. It's one of those terms that really doesn't add to the lexicon, rather it vaguely describes a large group of activities while sounding educated. Unfortunately, as more and more people use terms like these, the definitions become looser and the meaning less evident. Ah well, thusly does language evolve...