I'm a bit put off to notice that the default action they discuss for PQLs is "call the customer" to convert them. If I'm interacting with your business in some

I'm a bit put off to notice that the default action they discuss for PQLs is "call the customer" to convert them. If I'm interacting with your business in some way, and I hit a threshold that causes a salesperson to ring my phone number, I'm going to think really hard about whether I can drop your service completely. My reactions are probably stronger than the average, but who out there feels that a phone call from a salesperson is a pleasant event? I don't care how polite the person is; they're interrupting my life, asking that I stop whatever I was doing -- they can't know, of course -- and pay attention to them while they try to convince me I'm wrong about something (that is, not yet converting to a paying customer of their service). Trigger an email from a real person, if you like, that I can read at my leisure (or simply delete, without feeling impolite like I would hanging up on someone). But think carefully before you start triggering unsolicited sales calls to the people you want most to think favorably of you.