It seems to me like Zack Kopplin has the spirit that is so often idealized around here, he's just not applying it to the market. He saw a problem, he saw that

It seems to me like Zack Kopplin has the spirit that is so often idealized around here, he's just not applying it to the market. He saw a problem, he saw that no one was fixing the problem, so he set out to disrupt the status quo and fix it himself.