I don't think that branding is for users. I think users will always just see "Facebook Search" when this is eventually rolled out broadly. The "Graph" part of "

I don't think that branding is for users. I think users will always just see "Facebook Search" when this is eventually rolled out broadly. The "Graph" part of "Graph Search" is for us geeks and for Wall Street. The idea is to obviously differentiate this against Google's "Web Search", "Image Search", and other Thing-Searches.