This is Facebook trying to become Google. +1 for ambition. But lousy product and mostly meh. It's not a Google killer. People go to Google to search for lots o

This is Facebook trying to become Google. +1 for ambition. But lousy product and mostly meh. It's not a Google killer. People go to Google to search for lots of stuff they want to know more about. Movies, sports, homework, whatever. And when they need that particular mouthwash, where do they think of first? Google. And thus the power of AdWords. The habit of general searching causes you to turn to Google when you're seeking a product. Mark Z is smart, and recognizes this dynamic. So he's trying to create a destination for your search queries. The problem for him is that people already have a habit he needs to break. And what he's offering as an incentive to break it is pretty weak tea. How often will the average user (grandma in Peoria) turn to Graph Search? Not often enough to break her Google habit. +1 for effort and ambition - but I doubt this is going to be much more than hype.