I read somewhere that for a certain product (salesforce maybe?) that they discovered if a user uploads their own data they were 2x to 3x more likely to convert.

I read somewhere that for a certain product (salesforce maybe?) that they discovered if a user uploads their own data they were 2x to 3x more likely to convert. The first step is always identifying the actually qualification event. The problem is they are not always obvious. I see in a few years big data companies helping to find these patterns in data and identify a few high correlation metrics with ease.