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Not sure if anyone has mentioned this yet, but if you watch the video on the bottom part of the page with Zuck, one of them explicitly says how this product com

Not sure if anyone has mentioned this yet, but if you watch the video on the bottom part of the page with Zuck, one of them explicitly says how this product competes with Google. Something about how if two people search for Apple on Google, they'll get the same results, but if they search Apple on FB Graph Search, they'll get personalized results. It's really interesting from a technology perspective the way that search is becoming personalized, and we've definitely seen Google eyeballing search personalization, but it's been limited pretty much to geo and the limited info on G+. Facebook is uniquely positioned to use the volume of data on each person to provide more meaningful results. From a revenue perspective, I think this is definitely competitive to Google. Not saying it will succeed, but businesses will definitely see value in advertising to hyper-specific segments and personal groups. It sounds strange to say, but I do think UI and speed will be key components of whether FB GS will do well. Search is a convenience market, and if FB GS isn't convenient, Google is always one click away.

jonknee 14y ago
> one of them explicitly says how this product competes with Google. Something about how if two people search for Apple on Google, they'll get the same results, but if they search Apple on FB Graph Search, they'll get personalized results. Except that's not true. Google personalizes results for users and also sometime integrates social aspects (through Google+). If I search for pizza I see a map of pizza places close to me, their average reviews, links to find out more, photos, etc etc. I don't know if a Facebook friend once at a slice there, but I also don't care whatsoever and would rather not see it to be honest.
- ry0ohki 14y ago
  >Google personalizes results for users and also sometime >integrates social aspects Right, except this doesn't actually work unless all of your friends work at Google.
  - jonknee 14y ago
    The social aspects I assume? Personalization absolutely works as it brings up a map of all the pizza places closest to me. Your search shows all the places closest to you.
  - hresult 14y ago
    You don't have to use Google+ news stream if you want to get personalized search results, if that's what you're trying to imply (by friends working at Google). Search personalization is achievable by other means if necessary: past searches, searching while logging in with Google account, YouTube searches. Facebook is essentially trying to do the same, with much less product spectrum and more desperation as it gets more boring and uncool.
- isameer 14y ago
  Yeah that was a little bit of an exaggeration but I kind of see her point. Personalization in search engines is mostly at the cohort level, not at the individual. To use your example of a local search, the results are the same for the few thousand people who live in that zip code. More broadly, search engine results are not personalized as much as they are sensitive to location, gender, broad preferences, etc. Facebook results, on the other hand, really involve you as a person on a very fine level - your friends, etc.

jonknee 14y ago

> one of them explicitly says how this product competes with Google. Something about how if two people search for Apple on Google, they'll get the same results, but if they search Apple on FB Graph Search, they'll get personalized results. Except that's not true. Google personalizes results for users and also sometime integrates social aspects (through Google+). If I search for pizza I see a map of pizza places close to me, their average reviews, links to find out more, photos, etc etc. I don't know if a Facebook friend once at a slice there, but I also don't care whatsoever and would rather not see it to be honest.

ry0ohki 14y ago
>Google personalizes results for users and also sometime >integrates social aspects Right, except this doesn't actually work unless all of your friends work at Google.
- jonknee 14y ago
  The social aspects I assume? Personalization absolutely works as it brings up a map of all the pizza places closest to me. Your search shows all the places closest to you.
- hresult 14y ago
  You don't have to use Google+ news stream if you want to get personalized search results, if that's what you're trying to imply (by friends working at Google). Search personalization is achievable by other means if necessary: past searches, searching while logging in with Google account, YouTube searches. Facebook is essentially trying to do the same, with much less product spectrum and more desperation as it gets more boring and uncool.
isameer 14y ago
Yeah that was a little bit of an exaggeration but I kind of see her point. Personalization in search engines is mostly at the cohort level, not at the individual. To use your example of a local search, the results are the same for the few thousand people who live in that zip code. More broadly, search engine results are not personalized as much as they are sensitive to location, gender, broad preferences, etc. Facebook results, on the other hand, really involve you as a person on a very fine level - your friends, etc.