In my experience Simple's main product is customer service (and delight). They're great at leveraging technology to accomplish this, but I'd say they're far fro

In my experience Simple's main product is customer service (and delight). They're great at leveraging technology to accomplish this, but I'd say they're far from being a technology company. In an ideal world I'm sure they would have created their app in-house, but it looks like outsourcing the development left them with a quality final product. Seems like a smart enough choice to me.