4 ms·

The product qualified lead

23 points by ttunguz 14y ago

dkroy 14y ago
It would be hard to not "buzz" about PQLs, but they are by no means "free" even if you didn't pay for lists of PQL's, and gathered the data for yourself. They take time and effort to develop.
- notahacker 14y ago
  They're "free" at the margin if you have enough budget/customers to justify writing the code to collect the write metrics in the first place. You might well be able to use metrics from your existing analytics package Salespersons' time, of course isn't free, but it might be more efficiently convert to revenue by up/cross-selling to existing customers than trying to find new ones.
  - deleted 14y ago
    [deleted]
jtchang 14y ago
I read somewhere that for a certain product (salesforce maybe?) that they discovered if a user uploads their own data they were 2x to 3x more likely to convert. The first step is always identifying the actually qualification event. The problem is they are not always obvious. I see in a few years big data companies helping to find these patterns in data and identify a few high correlation metrics with ease.
- caseysoftware 14y ago
  I'd wager that's why tools like Mailchimp try to get you to send out that first newsletter - even a test - as soon as possible.
jtheory 14y ago
I'm a bit put off to notice that the default action they discuss for PQLs is "call the customer" to convert them. If I'm interacting with your business in some way, and I hit a threshold that causes a salesperson to ring my phone number, I'm going to think really hard about whether I can drop your service completely. My reactions are probably stronger than the average, but who out there feels that a phone call from a salesperson is a pleasant event? I don't care how polite the person is; they're interrupting my life, asking that I stop whatever I was doing -- they can't know, of course -- and pay attention to them while they try to convince me I'm wrong about something (that is, not yet converting to a paying customer of their service). Trigger an email from a real person, if you like, that I can read at my leisure (or simply delete, without feeling impolite like I would hanging up on someone). But think carefully before you start triggering unsolicited sales calls to the people you want most to think favorably of you.

23 points by ttunguz 14y ago

dkroy 14y ago

It would be hard to not "buzz" about PQLs, but they are by no means "free" even if you didn't pay for lists of PQL's, and gathered the data for yourself. They take time and effort to develop.

notahacker 14y ago
They're "free" at the margin if you have enough budget/customers to justify writing the code to collect the write metrics in the first place. You might well be able to use metrics from your existing analytics package Salespersons' time, of course isn't free, but it might be more efficiently convert to revenue by up/cross-selling to existing customers than trying to find new ones.
- deleted 14y ago
  [deleted]

jtchang 14y ago

I read somewhere that for a certain product (salesforce maybe?) that they discovered if a user uploads their own data they were 2x to 3x more likely to convert. The first step is always identifying the actually qualification event. The problem is they are not always obvious. I see in a few years big data companies helping to find these patterns in data and identify a few high correlation metrics with ease.

caseysoftware 14y ago
I'd wager that's why tools like Mailchimp try to get you to send out that first newsletter - even a test - as soon as possible.

jtheory 14y ago

I'm a bit put off to notice that the default action they discuss for PQLs is "call the customer" to convert them. If I'm interacting with your business in some way, and I hit a threshold that causes a salesperson to ring my phone number, I'm going to think really hard about whether I can drop your service completely. My reactions are probably stronger than the average, but who out there feels that a phone call from a salesperson is a pleasant event? I don't care how polite the person is; they're interrupting my life, asking that I stop whatever I was doing -- they can't know, of course -- and pay attention to them while they try to convince me I'm wrong about something (that is, not yet converting to a paying customer of their service). Trigger an email from a real person, if you like, that I can read at my leisure (or simply delete, without feeling impolite like I would hanging up on someone). But think carefully before you start triggering unsolicited sales calls to the people you want most to think favorably of you.