From this Forbes piece: http://www.forbes.com/sites/jeffbercovici/2013/01/15/would-you-go-on-a-crazy-blind-date-ok-cupid-thinks-so/ http://www.forbes.com/sites/

From this Forbes piece: http://www.forbes.com/sites/jeffbercovici/2013/01/15/would-you-go-on-a-crazy-blind-date-ok-cupid-thinks-so/ http://www.forbes.com/sites/jeffbercovici/2013/01/15/would-y... """ In truth, the most radical part of Crazy Blind Date (whose name and basic concept OK Cupid toyed with in an earlier form more than five years ago) may be the way users are asked to express their satisfaction or lack thereof. After a date’s conclusion, the participants are invited to rate each other by purchasing “kudos.” Spending a few dollars implies that a date was enjoyable... Why pay good money to improve the dating prospects of someone you might never see again? Because there’s more than generosity at play here. The user who never buys kudos for his or her dates will find himself increasingly shut out by the algorithm in the same way that your own friends would eventually stop setting you up if you rejected enough of their suggestions. “It’s a soft payment for access,” says Yagan. “How much you donate determines your product experience along the way.” """ Who will become successful at getting dates then? Those with the most kudos purchased? And, what does that do to the quality of dates one might expect to have?