It looks like Install Monetizer was previously known (or is also known?) as Optilly. http://optilly.com/ http://optilly.com/ http://www.installmonetizer.com/

It looks like Install Monetizer was previously known (or is also known?) as Optilly. http://optilly.com/ http://optilly.com/ http://www.installmonetizer.com/ http://www.installmonetizer.com/ Maybe they "pivoted" from a clever take on ad campaign management to toolbars as a way to increase revenues?