This is also why the "unbundling" of Windows turned out so badly for consumers. Not having a decent mail app or video/photos app by default (like the Mac) means

This is also why the "unbundling" of Windows turned out so badly for consumers. Not having a decent mail app or video/photos app by default (like the Mac) means people have to navigate this crap to get the most basic things done. We (f.lux) have a similar experience to VLC: tons of cloned installers and inbound emails for a free product.