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Ok, I think one thing I don't think people fully understand is how these companies actually make their money back. Now in the past they will either try to sell
by Matsta 14y ago
Ok, I think one thing I don't think people fully understand is how these companies actually make their money back.
Now in the past they will either try to sell you something or get you to fill in a CPA offer. Now 2012 has hit the IM/Internet Marketing industry hard mainly because people aren't spending money as much as they used to. Like I mentioned in another comment, basically the whole CPA industry is going belly up and will continue to do so in 2013.
So how do these guys make money? Well I know the biggest craze is to make toolbars that actually control your Facebook/Twitter/Email accounts. I've already seen one made for chrome and the guy had put a whosamungus tracking code in there that had over 10k people online at the time I checked it.
The toolbar was capable of sending mass private messages, posting on your wall and inviting all your friends to events on Facebook. And the problem is, it's pretty tough for Facebook to block this since it looks legitimate as the actions are directly coming from the browser and not a shady 3rd party site.
Another tactic which is more common is to replace websites advertising code with their own. This means replacing Adsense ID's or completely changing the banner code all together. This is what Kim Dotcom will be doing when he launches his new Mega site this week.
They also alter Google results so they can either promote their own sites or sell traffic to advertisers for profit.
So to think they are 'only' tracking your IP/Mac address, think again...
- dhimes 14y agoI'm not following- how do they get paid?
- Matsta 14y agoWell basically it's almost a pyramid scheme. These companies will go and promote another crapware company and get commission off that. So basically it's like a giant loop. Or they will sell the data they have harvested such as your personal details (email/full name/date of birth/location) to a 3rd party.
- dhimes 14y agoOk, so if I understand this: with the fb/twitter stuff, they are intercepting your private data and selling it. With Google adverts they are removing them and inserting their own (and their own ppc sales, I presume). And with the Google results companies pay them to alter the organic search results and place their link higher. Wow.
- simias 14y agoForgive me for asking a possibly stupid question, but google is failing me: what is a "CPA offer"?
- jacquesm 14y agocost-per-action
- SyneRyder 14y agoCPA = "Cost Per Action". Think of Cost Per Click advertising, except that instead of the publisher being paid when someone clicks on the ad, they're paid when the user takes a specific action (eg installing software, signing up for a newsletter, subscribing to a magazine etc).
- simias 14y agoAh, it's clearer that way! Thank you and jacquesm.