Not necessarily contradicts, that article is just how it works in one specific part of the world (America) and the AMA is how things work in another specific pa

Not necessarily contradicts, that article is just how it works in one specific part of the world (America) and the AMA is how things work in another specific part of the world. The chances are Apple is offering the same wholesale discount and the importer in SE Asia is just putting the markup as high as he fancies.