Hey guys! I wrote the linked post. Very early on, you are right; it doesn't make sense to pay founders before you pay the bills and invest in your product/mar

Hey guys! I wrote the linked post. Very early on, you are right; it doesn't make sense to pay founders before you pay the bills and invest in your product/marketing. But when you maintain the bootstrap mentality beyond the very early days, and when you add people who aren't programmer types, you need to think about incentives rather than sacrifices. The fuel that keeps people going very early on is thinking about launch/release, but realistically very few things achieve overnight success. Organic growth can take a while, and my point was by giving people a fair, scalable taste of the profits (at a weekly interval, out of real profits) you can keep morale and creativity up. -Jeff