I don't see what's bad about this - people want a platform with apps. If the platform is the most advanced and user friendly - but there aren't any apps for it

I don't see what's bad about this - people want a platform with apps. If the platform is the most advanced and user friendly - but there aren't any apps for it - it will fail. Everyone does this in one way or another. For example Microsoft's push in universities and all those hackatons and competitions which result with students filling the app store. There are a lot of app competitions for Android as well - though they are organized by manufacturers (e.g. Samsung) or by mobile operators.