I have no proof of either. The article may be completely correct about the US approach and their European approach may be different and legal and/or they may b

I have no proof of either. The article may be completely correct about the US approach and their European approach may be different and legal and/or they may be treading very carefully in the EU with high quality legal advice. Also I believe there are (but can't quickly find reference to) special categories of products in the EU with stricter rules than the general ones and that this includes TVs (the product I have experience of at Sony) so some of the practices I mentioned as illegal for TVs may in fact be legal for laptops and tablets. I am insufficiently expert in EU competition law to know the exact limits but did have enough information to know a few key things not to do and when things were getting near enough the limit that it was time to check with a lawyer. I did support discussions with expensive outside lawyers with product information about what products could be put into categories that were not offered to every retailer (only those that fulfilled conditions around presentation and demonstration). My main warning is that you have to tread carefully in these areas particularly in the EU and get good legal advice (which I'm sure Apple has).