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Indeed in the EU a manufacturer can impose on its distributors a maximum resell price to consumers but absolutely no minimum price. "Price maintenance" is an a
by gws 14y ago
Indeed in the EU a manufacturer can impose on its distributors a maximum resell price to consumers but absolutely no minimum price.
"Price maintenance" is an antitrust offence in the EU, any attempt by a large manufacturer to prevent consumer prices from being lower is an offence.
Still Apple prices in the EU are the same everywhere just as in the US, i always wondered how they manage to accomplish that
- josephlord 14y ago> Still Apple prices in the EU are the same everywhere just as in the US, i always wondered how they manage to accomplish that If I had to guess I would say near zero margins and fixed payments for each store with display areas meeting display requirements for design, size, placement in store, network connectivity, device set up, trained demonstrator availability, product ranging and possibly even store location. The rest would come from accessory sales. You can get away with a lot of terms when customers come into shops looking for an iPad or Macbook rather than just a tablet or a computer. I imagine there may be minimum sales numbers to get the fixed payments but that the profit would come from the fixed payments and the accessories rather than any margin on the devices themselves.
- rsynnott 14y ago> Still Apple prices in the EU are the same everywhere just as in the US, i always wondered how they manage to accomplish that Retailers occasionally sell Apple products under RRP here.