3 ms·

Copywriting is UX? How many UX desginers can do copywriting?

by orangethirty 14y ago

pixxel 14y ago
The list breaks down UX in general not specifically for a designer.
- orangethirty 14y ago
  Yes, I see. In a way I do understand the point. Though, a good copywriter will want to take control of all things related to the copy, as in the text font, images related. etc. In my experience, it creates a lot of friction between front-end people. At the end of the day, it is the copywriter the one who usually wins due to my inherent obsession of testing everything. I've made companies get rid of so much web 2.0 fluff (and in the process convert more people into customers) that I always wonder if designers ever test anything.
sp4rki 14y ago
All the good ones can. It might not be the job of the UX guy to do all the copywriting, but it is his job to make sure the person typing the walls of text is using the correct information, displaying it in a manner that benefits the goals of the product, and in the correct style so as to maximize conversions (or whatever metrics you're using today). A good UX guy/gal is a person who is adept at writing, designing, and hopefully at least a little programming. He/she should also have a great eye for detail and most important than anything else, be as rational as can be and use logic to define a projects direction in addition to one of the most important aspects of the UX field - user/a-b/whatever testing.
- orangethirty 14y ago
  But thats the job of the copywriter. Making sure everything reads and displays. I think there is a bigger issue at hand and that is the fragmentation of skills going on. People are hiring more specialists when there is no need for one. A (good and experienced) copywriter with real world knowledge can actually do all those things you mention. Maybe its another buzzword like growth hacking, which I use to like and use, but now loathe. Any list of good UX people I could research?

Copywriting is UX? How many UX desginers can do copywriting?

pixxel 14y ago

The list breaks down UX in general not specifically for a designer.

orangethirty 14y ago
Yes, I see. In a way I do understand the point. Though, a good copywriter will want to take control of all things related to the copy, as in the text font, images related. etc. In my experience, it creates a lot of friction between front-end people. At the end of the day, it is the copywriter the one who usually wins due to my inherent obsession of testing everything. I've made companies get rid of so much web 2.0 fluff (and in the process convert more people into customers) that I always wonder if designers ever test anything.

sp4rki 14y ago

All the good ones can. It might not be the job of the UX guy to do all the copywriting, but it is his job to make sure the person typing the walls of text is using the correct information, displaying it in a manner that benefits the goals of the product, and in the correct style so as to maximize conversions (or whatever metrics you're using today). A good UX guy/gal is a person who is adept at writing, designing, and hopefully at least a little programming. He/she should also have a great eye for detail and most important than anything else, be as rational as can be and use logic to define a projects direction in addition to one of the most important aspects of the UX field - user/a-b/whatever testing.

orangethirty 14y ago
But thats the job of the copywriter. Making sure everything reads and displays. I think there is a bigger issue at hand and that is the fragmentation of skills going on. People are hiring more specialists when there is no need for one. A (good and experienced) copywriter with real world knowledge can actually do all those things you mention. Maybe its another buzzword like growth hacking, which I use to like and use, but now loathe. Any list of good UX people I could research?