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> I don't understand the "sponsored" content gambit Newspapers are in a lot of trouble, some are in so much trouble that they have taken to whoring themselves.
by nikcub 14y ago
> I don't understand the "sponsored" content gambit
Newspapers are in a lot of trouble, some are in so much trouble that they have taken to whoring themselves. There isn't much to understand here.
- corporalagumbo 14y agoPretty sure newspapers and magazines have been running advertorials since forever. If that's whoring, then it's not new. Anyway, the entire fabric of society is soaked with advertising, so who really cares?
- nikcub 14y agoIt intentionally blurs the line between advertising and editorial. Publishers prerogative, but you can't maintain a blue ribbon content brand without the distinction.