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These type of ads are known as "advertorials". They are not new (read: http://en.wikipedia.org/wiki/Advertorial http://en.wikipedia.org/wiki/Advertorial). They
by dm8 14y ago
These type of ads are known as "advertorials". They are not new (read: http://en.wikipedia.org/wiki/Advertorial http://en.wikipedia.org/wiki/Advertorial). They are new in digital realm. In print magazines/newspapers, we are also used to the concept of "advertising supplement". We are in early days of "advertorials" in digital world and they should mature over the time. They are ought to become better.
- freejoe76 14y agoTypically advertorials use a distinct font and possibly rules (as in borders, lines) to differentiate itself from straight editorial. Sure, we know the difference. And yes, it actually does feel different, and yes that matters.
- hayksaakian 14y agoIirc, there are even official guides or laws about distinguishing an advertorial from content. In TIME magazine, each page is clearly marked 'advertisement' at the top, and the fonts and styling are typically distinct from normal articles.