If your only problem is appearances, like on the Google or Apple app stores, you could file multiple Doing Business As (DBA's). The law on this depends on where

If your only problem is appearances, like on the Google or Apple app stores, you could file multiple Doing Business As (DBA's). The law on this depends on where you are actually incorporated. http://en.wikipedia.org/wiki/Doing_business_as http://en.wikipedia.org/wiki/Doing_business_as But if their are broader liability issues with each of the sites, I would definitely maintain a separate corporations (this doesn't sound like its the case if they are just blogs).