The real reason I bristle when I hear the term 'social' being tossed around by companies in the way is, well, it isn't social. Social is my close friend, whom I

The real reason I bristle when I hear the term 'social' being tossed around by companies in the way is, well, it isn't social. Social is my close friend, whom I trust coming up to me after we;ve hung out and saying 'hey man, I feel like you are really dragging lately, everything ok?' That's personal wellness in a social context. Posting my heart rate to Facebook is not.