Well after being frustrated by the lack of any real explanation on the home page, I did manage to fumble around on Google and find their actual "What is this" p

Well after being frustrated by the lack of any real explanation on the home page, I did manage to fumble around on Google and find their actual "What is this" page. Still pretty vague, but they should definitely put some of this content on their current home page: http://branch.com/learn-more http://branch.com/learn-more