This actually depends on your population of interest. I want to know what entrepreneurs think because they are experts in the field. If 3 year old girls have th

This actually depends on your population of interest. I want to know what entrepreneurs think because they are experts in the field. If 3 year old girls have the best idea about pandas, then that is who you should ask. The same questions about entrepreneurs could be asked of a general population of people, but this is more likely to be drawn from a stereotype or heuristic rather than actual experience. If I went into the design of the study that will follow from this survey, then the reason why I picked entrepreneurs as my sample might be more clear.