As you said, you have to find the fine line. In LazyPub's case you have to customize the iOS app and submit it to Apple for the client, so it is kind of a lot o

As you said, you have to find the fine line. In LazyPub's case you have to customize the iOS app and submit it to Apple for the client, so it is kind of a lot of work for a -potential- client not willing to even enter his/her cc.