I would agree that they wouldn't have had the level of success they now enjoy if they had remained only a computer company - but way before the iPod was introdu

I would agree that they wouldn't have had the level of success they now enjoy if they had remained only a computer company - but way before the iPod was introduced in late 2001, don't forget that Jobs had already turned the product line around with the hugely successful candy colored iMac, the transition to OSX, and a return to quality and vision within the traditional computer market. With Jobs at the helm, I think that Apple would have been going places selling rice cookers. To write Apple off as "doomed" in that market seems naive.