The slogan is pretty important though, isn't it? Maybe not from user acquisition standpoint, but at least it tells something about those who's behind the produc

The slogan is pretty important though, isn't it? Maybe not from user acquisition standpoint, but at least it tells something about those who's behind the product. That said, I'd disagree with zavulon on Branch slogan. It's fun and provocative, and its vagueness kind of invites you to try the service. Which might be a bad idea for a startup—but as the rest of the ‘book cover’ looks very nice, I think it'll work. > People are very poor judges in deciding whether they need something new before they actually see it. One could argue that people in general aren't good at judging if they actually need something or not, regardless of whether they saw or used said thing.