I think it's because Twitter is well known so they can reference the company by name and people will know what the story is about. Kaspersky is not as well kno

I think it's because Twitter is well known so they can reference the company by name and people will know what the story is about. Kaspersky is not as well known by the general public so they use a descriptive name. When "Kaspersky" becomes synonymous with research and security by the general public, they'll start using Kaspersky in the title.