Maybe it's just me, but your site design doesn't really inspire confidence, which is probably hurting conversions. - The top navigation is left-justified, but

Maybe it's just me, but your site design doesn't really inspire confidence, which is probably hurting conversions. - The top navigation is left-justified, but "Peer to peer local camera gear" on the next line (also in the header) is centered. - Right below your call to action "Find a lens", you have very distracting social sharing buttons that should probably be in the header or footer. - The line spacing on the titles of your featured equipment is huge. The pictures down there being different sizes also bothers me, and they seem cramped in that frame (they look better on the rent page, so maybe just give them a little bit more padding).