Valid points. It's been extremely difficult working on our messaging. I think we're getting closer though. The new hosted service is about to be relaunched and

Valid points. It's been extremely difficult working on our messaging. I think we're getting closer though. The new hosted service is about to be relaunched and we've put a lot of time into the messaging. That being said, we're combining 1, 2 and 3. You could look at all your photos, perhaps. But most likely not on your mobile device or tablet unless you're using some online service. Backups aren't difficult but the fact is most people don't do them or have them. If your backups are just for backup purposes then it needs to be something automatic that you never think about (i.e. Crashplan). But even then it's sort of a black box of content you never ever see. We're approaching it as a way to store, organize, share and backup in one place. As far as the lack of sharing, that'll be addressed here in a few weeks, we hope. And we're leaning heavily on email for private sharing of photos (and of course Facebook). Definitely appreciate the feedback. You're probably not the target audience but it's important that even you can understand the value proposition. If you hear about our release (look for OpenPhoto being rebranded) I'd love to know if you think the new messaging makes it any more clear (jaisen@jmathai.com).