Ad C) double-in on the "Ask your friends" * Add a fb share button * Give people the url to share in fb groups * Fix the tweet button not to have the @booktur

Ad C) double-in on the "Ask your friends" * Add a fb share button * Give people the url to share in fb groups * Fix the tweet button not to have the @bookturf in the beginning of the tweet but in the end Ad-2 c) You could niche on a few colleges to begin with. Look for fb groups that are already handling this topic.