It is fair game to register whenever possible with your real id and when required with anonymity. Unnecessarily placing orders leading them to believe you are

It is fair game to register whenever possible with your real id and when required with anonymity. Unnecessarily placing orders leading them to believe you are a genuine is customer would be immoral though. I had a hilarious incident when a new user signed-up & responded to my welcome mail saying, she is part of a stealth startup & needs guidance with choosing payment gateways. Silly part was her rapportive profile clearly showed her linkedin profile, that she joined competitor as product manager just a few months back. We had a hearty laugh & let it go.