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I think the idea has potential. Maybe you should rethink the way feedback is provided. If I understand the idea correctly, it gives the 'customers' a choice bet
by marvinkennis 14y ago
I think the idea has potential. Maybe you should rethink the way feedback is provided. If I understand the idea correctly, it gives the 'customers' a choice between two products. When doing customer research you should never ask suggestive questions, which is what you do when you ask "Which one of these do you like?". Maybe they don't like it at all, but they still need to make a choice. This leads you to believe that one might be better than the other, while both ideas/products could be bad.
- rpackard 14y agoI think that you are mostly correct. In that, you do not want to lead your customers on too much and with simply testing one thing you will not be sure if the idea as a whole is bad. But there is a time and a place to ask a customer to decide between two choices. Usually this is done using discrete choice models and is pretty useful for ranking feature sets and even can help understand pricing. I found a random white paper from a software company that I have never heard of before that actually gives a pretty simple example and explanation. (http://sawtoothsoftware.com/download/techpap/undca15.pdf http://sawtoothsoftware.com/download/techpap/undca15.pdf) In a SaaS application this could be extremely useful in seeing how much perceived utility people get from X GB more space or Y more users... For the OP it might be cool to extend the idea to having multiple binary choices and performing the necessary math to understand the utility for features (multi-linear regression).