I'm actually curious about how that business works. We had a picture (remixed from Shaq's twitter profile page http://twitter.com/the_real_shaq http://twitter.c

I'm actually curious about how that business works. We had a picture (remixed from Shaq's twitter profile page http://twitter.com/the_real_shaq http://twitter.com/the_real_shaq ), with him in a Suns jersey. Presumably he has people both for his personal brand and also those for the team he leads. I doubt the Suns would care much about, for example, a pirate copy of his music or movies. One thing is pretty clear: Shaq is authentic on twitter, but the account is managed and monitored by a number of interested parties. That is obvious when you think of him like any other brand, but has left me a bit jaded about it.