It's getting harder and harder to get brand-able .com domains. I think that it's a nice to have from an seo point of view but from a branding standpoint I prefe

It's getting harder and harder to get brand-able .com domains. I think that it's a nice to have from an seo point of view but from a branding standpoint I prefer the shortest possible variation. If the TLD lends itself to that why not. You just need to be smart about how you market it and do whatever you can to reinforce the domain's unique TLD at every stop. I have AppLa.bz and Zi.lk both of which I would prefer for their shortness over the .com equivalent. Sure it's a bit of a fad, but I foresee noncom domains becoming more and more valuable in.