I would agree with this. Google changes all the time. I would ALWAYS place more emphasis on a great brand name, and great product. At the end of the day, your

I would agree with this. Google changes all the time. I would ALWAYS place more emphasis on a great brand name, and great product. At the end of the day, your brand should outlast Google's algorithm changes. You don't want to be on the losing side of an algorithm change.