Advertising budgets are down just as much as consumer confidence - they are tightly related. But even in hard times people's needs don't change - save people ti

Advertising budgets are down just as much as consumer confidence - they are tightly related. But even in hard times people's needs don't change - save people time, money, or make them healthier, #2 might be more attractive in recessions, but people will always pay for any of those services.