It's a good question, and one that just recently came up for me at work in a slightly different way. My feeling is that it would be morally OK to register at a

It's a good question, and one that just recently came up for me at work in a slightly different way. My feeling is that it would be morally OK to register at a competitor's site. It would not be OK to use a false name or somehow attempt to hide your identity/affiliation with your company. The paper at this link has some good information about issues and attitudes around competitive intelligence - http://osint.pbworks.com/f/Trevino.pdf http://osint.pbworks.com/f/Trevino.pdf Also, there is a Society of Strategic and Competitive Intelligence Professionals (like, who knew that was a thing). Their code of ethics is here - http://www.scip.org/About/content.cfm?ItemNumber=578 http://www.scip.org/About/content.cfm?ItemNumber=578